*,*::before,*::after{box-sizing:border-box}html{scroll-behavior:smooth;background:#f3f3ef}body{margin:0;background:#f3f3ef;color:#090909;font-family:"DM Sans",system-ui,sans-serif;-webkit-font-smoothing:antialiased;overflow-x:hidden}:root{--paper:#f3f3ef;--ink:#090909;--soft:#deded7;--muted:#6f6f68;--line:rgba(9,9,9,.16);--pad:clamp(20px,4.5vw,72px);--display:"Inter",system-ui,sans-serif;--body:"DM Sans",system-ui,sans-serif;--ease:cubic-bezier(.2,.75,.2,1)}a{color:inherit}.skip-link{position:fixed;left:16px;top:-100px;z-index:1000;background:#fff;padding:12px 16px}.skip-link:focus{top:16px}.noise{position:fixed;inset:0;z-index:999;pointer-events:none;opacity:.025;background-image:url("data:image/svg+xml,%3Csvg viewBox='0 0 180 180' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.8' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E")}.site-header{position:fixed;inset:0 0 auto;z-index:100;display:grid;grid-template-columns:auto 1fr auto;align-items:center;gap:30px;padding:16px var(--pad);transition:background .35s,border-color .35s,color .35s;background:rgba(243,243,239,.82);backdrop-filter:blur(14px);border-bottom:1px solid transparent}.site-header.scrolled{border-color:var(--line)}.brand img{display:block;width:108px;height:auto;filter:invert(1)}.desktop-nav{justify-self:center;display:flex;gap:clamp(20px,2.5vw,44px)}.desktop-nav a{font:500 12px/1 var(--display);text-decoration:none;letter-spacing:.02em}.desktop-nav a::after{content:"";display:block;height:1px;background:currentColor;transform:scaleX(0);transform-origin:right;transition:transform .35s}.desktop-nav a:hover::after{transform:scaleX(1);transform-origin:left}.role-pill{border:1px solid var(--ink);border-radius:999px;padding:9px 14px;font:600 11px/1 var(--display);text-transform:uppercase;letter-spacing:.06em}.menu-toggle{display:none;background:none;border:0;font:600 12px var(--display)}.mobile-menu{position:fixed;inset:0;z-index:90;background:#090909;color:#fff;padding:120px var(--pad) 40px;display:flex;flex-direction:column;gap:16px;transform:translateY(-105%);transition:transform .65s var(--ease)}.mobile-menu.open{transform:none}.mobile-menu a{font:600 clamp(36px,9vw,72px)/1 var(--display);letter-spacing:-.05em;text-decoration:none}.chapter{position:relative;min-height:100svh;padding:clamp(110px,13vw,180px) var(--pad);border-top:1px solid var(--line)}.dark{background:#090909;color:#f5f5f2;border-color:rgba(255,255,255,.15)}.soft{background:var(--soft)}.eyebrow{font:600 11px/1 var(--display);letter-spacing:.13em;text-transform:uppercase;color:var(--muted);margin:0 0 28px}.dark .eyebrow{color:#8f8f88}.poster{font-family:var(--display);font-weight:700;letter-spacing:-.068em;line-height:.91;margin:0;max-width:1500px;text-wrap:balance}.poster-lg{font-size:clamp(48px,7.6vw,116px)}.poster-md{font-size:clamp(42px,6vw,92px)}.lead{font-size:clamp(19px,1.7vw,28px);line-height:1.42;letter-spacing:-.025em;color:var(--muted);max-width:800px;margin:54px 0 0}.dark .lead{color:#9b9b94}.align-right{margin-left:auto}.reveal{opacity:1;transform:none}.js .reveal{opacity:0;transform:translateY(36px);transition:opacity .9s var(--ease),transform .9s var(--ease)}.js .reveal.in{opacity:1;transform:none}.hero{padding:0 var(--pad);display:grid;grid-template-rows:1fr auto;align-items:end;border:0}.hero-content{padding:clamp(150px,18vh,230px) 0 clamp(60px,9vh,110px)}.hero-kicker{font:800 clamp(18px,2vw,30px)/1 var(--display);letter-spacing:-.05em;margin:0 0 clamp(42px,7vh,88px)}.hero-title{font:700 clamp(58px,10.5vw,170px)/.88 var(--display);letter-spacing:-.075em;max-width:1500px;margin:0;text-wrap:balance}.hero-subtitle{font:400 clamp(24px,3.1vw,49px)/1.08 var(--display);letter-spacing:-.055em;max-width:1160px;margin:clamp(38px,6vh,74px) 0 0;color:#343431;text-wrap:balance}.reveal-mask{overflow:hidden}.reveal-mask>span{display:block}.js .reveal-mask>span{transform:translateY(112%)}.hero-meta{padding:18px 0 22px;display:flex;justify-content:space-between;border-top:1px solid var(--line);font:600 11px/1 var(--display);letter-spacing:.11em;text-transform:uppercase;color:var(--muted)}.sticky-head{min-height:74svh;display:flex;flex-direction:column;justify-content:center}.statement-list{border-top:1px solid rgba(255,255,255,.18)}.statement{display:grid;grid-template-columns:75px 1fr;gap:40px;padding:clamp(34px,6vw,78px) 0;border-bottom:1px solid rgba(255,255,255,.18)}.statement>span{font:600 11px var(--display);letter-spacing:.12em;color:#76766f;padding-top:12px}.statement p{font:500 clamp(30px,4.8vw,74px)/1.02 var(--display);letter-spacing:-.055em;margin:0;max-width:1280px}.strategy{overflow:hidden}.decision-system{position:relative;min-height:115svh;display:grid;place-items:center;margin-top:40px}.orbit{position:absolute;left:50%;top:50%;border:1px solid var(--line);border-radius:50%;transform:translate(-50%,-50%)}.orbit-a{width:min(72vw,900px);aspect-ratio:1}.orbit-b{width:min(94vw,1180px);aspect-ratio:1}.decision-core{width:min(42vw,520px);aspect-ratio:1;border-radius:50%;background:var(--ink);color:#fff;display:grid;place-items:center;text-align:center;padding:40px;font:600 clamp(24px,3vw,46px)/1.05 var(--display);letter-spacing:-.045em;position:relative;z-index:2}.decision-node{position:absolute;background:var(--paper);border:1px solid var(--line);border-radius:999px;padding:12px 18px;font:600 clamp(12px,1.2vw,16px)/1 var(--display);white-space:nowrap;z-index:3;box-shadow:0 10px 30px rgba(0,0,0,.05)}.decision-node.n1{top:13%;left:19%}.decision-node.n2{top:19%;right:14%}.decision-node.n3{bottom:20%;left:9%}.decision-node.n4{bottom:13%;right:20%}.decision-node.n5{top:48%;left:2%}.decision-node.n6{top:45%;right:1%}.constellation{position:relative;min-height:680px;margin-top:100px;border:1px solid rgba(9,9,9,.18);border-radius:28px;overflow:hidden;background:rgba(255,255,255,.2)}.constellation svg{position:absolute;inset:0;width:100%;height:100%}.constellation line{stroke:rgba(9,9,9,.22);stroke-width:1;stroke-dasharray:5 9}.constellation-core{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);width:clamp(150px,20vw,250px);aspect-ratio:1;border-radius:50%;background:#090909;color:#fff;display:grid;place-items:center;text-align:center;font:600 clamp(18px,2vw,28px)/1.05 var(--display);z-index:2}.discipline{position:absolute;font:600 clamp(16px,2vw,28px)/1 var(--display);letter-spacing:-.035em}.d1{left:8%;top:13%}.d2{right:10%;top:14%}.d3{left:5%;top:49%}.d4{right:5%;top:48%}.d5{left:13%;bottom:12%}.d6{right:12%;bottom:12%}.d7{left:42%;top:9%}.d8{left:41%;bottom:8%}.question-grid{display:grid;grid-template-columns:repeat(3,1fr);margin-top:90px;border-top:1px solid rgba(9,9,9,.22);border-left:1px solid rgba(9,9,9,.22)}.question-grid div{min-height:185px;padding:28px;border-right:1px solid rgba(9,9,9,.22);border-bottom:1px solid rgba(9,9,9,.22);font:600 clamp(22px,2.4vw,38px)/1.08 var(--display);letter-spacing:-.045em;display:flex;align-items:flex-end;transition:background .35s,color .35s}.question-grid div:hover{background:#090909;color:#fff}.mega{margin:16vh 0 0;font:700 clamp(64px,12vw,185px)/.85 var(--display);letter-spacing:-.08em}.touchpoints{margin:100px 0;display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--line);border-left:1px solid var(--line)}.touchpoints div{min-height:170px;padding:24px;border-right:1px solid var(--line);border-bottom:1px solid var(--line);font:600 clamp(19px,2vw,30px)/1.08 var(--display);letter-spacing:-.035em;display:flex;align-items:flex-end;transition:background .35s,color .35s}.touchpoints div:hover{background:#090909;color:#fff}.territory-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:rgba(255,255,255,.18);margin-top:90px}.territory{min-height:650px;background:#0d0d0d;padding:32px;display:flex;flex-direction:column;justify-content:flex-end;position:relative;overflow:hidden}.territory h3{font:600 clamp(38px,4.6vw,70px)/.95 var(--display);letter-spacing:-.06em;margin:0 0 20px}.territory p{font-size:18px;line-height:1.45;color:#999992;max-width:360px}.territory-art{position:absolute;inset:10% 8% 32%}.territory-art span{position:absolute;border:1px solid #f5f5f2;opacity:.7;transition:transform .7s var(--ease)}.physical span:nth-child(1){inset:5% 18%}.physical span:nth-child(2){left:20%;top:35%;width:20%;height:45%;background:#f5f5f2}.physical span:nth-child(3){right:18%;top:35%;width:32%;aspect-ratio:1;border-radius:50%}.digital span:nth-child(1){inset:15% 6% 20%;border-radius:16px}.digital span:nth-child(2){left:15%;top:32%;width:60%;height:28px;background:#f5f5f2}.digital span:nth-child(3){left:15%;top:48%;width:40%;height:10px;background:#f5f5f2}.visual span:nth-child(1){left:20%;top:8%;width:60%;aspect-ratio:1;border-radius:50%}.visual span:nth-child(2){left:32%;top:20%;width:36%;aspect-ratio:1;border-radius:50%}.visual span:nth-child(3){left:47%;top:36%;width:6%;aspect-ratio:1;border-radius:50%;background:#f5f5f2}.territory:hover .territory-art span:nth-child(2){transform:rotate(4deg) scale(1.04)}.case-list{margin-top:90px;border-top:1px solid var(--line)}.case-row{display:grid;grid-template-columns:70px 1fr minmax(260px,.7fr);gap:40px;padding:46px 0;border-bottom:1px solid 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100%);background:#dbdbd4}.interface::before{content:"";position:absolute;inset:15%;border:2px solid #090909;border-radius:16px}.interface::after{content:"";position:absolute;left:22%;right:22%;top:28%;height:18%;background:#090909;box-shadow:0 70px 0 -8px rgba(9,9,9,.45)}.person-grid{display:grid;grid-template-columns:minmax(300px,.95fr) 1.05fr;gap:clamp(50px,8vw,130px);align-items:center}.portrait-abstract{aspect-ratio:4/5;background:#d5d5ce;border-radius:26px;position:relative;overflow:hidden;border:1px solid var(--line)}.portrait-head{position:absolute;width:34%;aspect-ratio:1;border-radius:50%;background:#090909;left:33%;top:17%}.portrait-body{position:absolute;width:62%;height:45%;border-radius:50% 50% 10% 10%;background:#090909;left:19%;bottom:8%}.person-copy{font-size:clamp(20px,1.8vw,28px);line-height:1.45;color:#565650;max-width:720px}.text-link{display:inline-flex;gap:14px;margin-top:30px;font:600 18px var(--display);text-decoration:none;border-bottom:1px solid;padding-bottom:7px}.method-grid{margin-top:90px;display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--line);border-left:1px solid var(--line)}.method-grid article{min-height:390px;padding:28px;border-right:1px solid var(--line);border-bottom:1px solid var(--line);display:flex;flex-direction:column;justify-content:space-between;transition:background .4s,color .4s}.method-grid article:hover{background:#090909;color:#fff}.method-grid span{font:600 11px var(--display);letter-spacing:.12em}.method-grid h3{font:600 clamp(32px,3.5vw,56px)/1 var(--display);letter-spacing:-.055em;margin:auto 0 18px}.method-grid p{font-size:17px;line-height:1.45;color:var(--muted)}.method-grid article:hover p{color:#aaa}.contact{display:flex;min-height:100svh;flex-direction:column;justify-content:space-between}.contact-cta{display:inline-flex;gap:20px;margin-top:80px;font:600 clamp(38px,5.5vw,84px)/1 var(--display);letter-spacing:-.055em;text-decoration:none;border-bottom:3px solid currentColor;padding-bottom:8px}.footer{margin-top:140px;padding-top:36px;border-top:1px solid rgba(255,255,255,.18);display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:50px}.footer img{width:130px;height:auto}.footer p{color:#999992;line-height:1.5}.footer-nav,.footer-legal{display:flex;flex-direction:column;gap:12px}.footer a,.footer span{text-decoration:none;color:#b0b0aa;font-size:14px}.cookie-banner{position:fixed;z-index:300;left:20px;right:20px;bottom:20px;background:#f3f3ef;border:1px solid var(--line);box-shadow:0 20px 70px rgba(0,0,0,.16);padding:22px;display:flex;justify-content:space-between;align-items:center;gap:30px}.cookie-banner[hidden]{display:none}.cookie-banner strong{font:600 18px var(--display)}.cookie-banner p{margin:7px 0 0;color:var(--muted)}.cookie-actions{display:flex;gap:10px}.cookie-actions button{border:1px solid #090909;background:transparent;border-radius:999px;padding:11px 16px;font:600 12px var(--display)}.cookie-actions .primary{background:#090909;color:#fff}@media(max-width:980px){.desktop-nav{display:none}.menu-toggle{display:block}.site-header{grid-template-columns:auto 1fr auto}.role-pill{justify-self:end}.territory-grid{grid-template-columns:1fr}.territory{min-height:520px}.case-row{grid-template-columns:50px 1fr}.case-mark{grid-column:2}.person-grid{grid-template-columns:1fr}.portrait-abstract{max-width:700px}.method-grid{grid-template-columns:1fr 1fr}}@media(max-width:760px){.site-header{padding:14px 20px}.brand img{width:88px}.role-pill{display:none}.chapter{padding:100px 20px}.hero{padding:0 20px}.hero-content{padding-top:140px}.hero-meta span:last-child{display:none}.statement{grid-template-columns:35px 1fr;gap:12px}.decision-system{min-height:85svh}.decision-core{width:54vw;padding:22px}.orbit-a{width:84vw}.orbit-b{width:115vw}.decision-node{padding:9px 11px;font-size:11px}.decision-node.n1{left:0}.decision-node.n2{right:0}.decision-node.n3{left:0}.decision-node.n4{right:0}.decision-node.n5{left:-2%}.decision-node.n6{right:-2%}.constellation{min-height:560px}.discipline{font-size:15px}.d7{left:34%}.d8{left:32%}.question-grid,.touchpoints{grid-template-columns:1fr 1fr}.person-grid{gap:50px}.footer{grid-template-columns:1fr}.cookie-banner{flex-direction:column;align-items:flex-start}.cookie-actions{width:100%}.cookie-actions button{flex:1}}@media(max-width:520px){.hero-title{font-size:clamp(54px,16vw,82px)}.hero-subtitle{font-size:25px}.question-grid,.touchpoints,.method-grid{grid-template-columns:1fr}.question-grid div,.touchpoints div{min-height:120px}.case-row{grid-template-columns:1fr}.case-mark{grid-column:1}.case-index{margin-bottom:-18px}.constellation-core{width:135px}.d1{left:4%;top:8%}.d2{right:4%;top:12%}.d3{left:2%;top:38%}.d4{right:2%;top:42%}.d5{left:4%;bottom:12%}.d6{right:4%;bottom:8%}.d7{left:35%;top:25%}.d8{left:32%;bottom:26%}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.js .reveal{opacity:1;transform:none;transition:none}.js .reveal-mask>span{transform:none!important}.mobile-menu{transition:none}}

/* --- GUMZUX refinement: header + editorial media --- */
.site-header{
  grid-template-columns:minmax(120px,1fr) auto minmax(180px,1fr);
  min-height:84px;
  padding:14px var(--pad);
}
.brand{justify-self:start;display:flex;align-items:center;min-width:0}
.brand img{width:132px;height:42px;object-fit:contain;object-position:left center;filter:invert(1);flex:none}
.desktop-nav{grid-column:2;justify-self:center}
.role-pill{grid-column:3;justify-self:end}

.editorial-media{margin:clamp(70px,10vw,140px) 0 0;position:relative;overflow:hidden;border-radius:24px;background:#d9d9d2}
.editorial-media-wide{aspect-ratio:16/8}
.editorial-media img{width:100%;height:100%;object-fit:cover;filter:grayscale(1) contrast(1.08);transition:transform 1.2s var(--ease),filter .8s var(--ease)}
.editorial-media:hover img{transform:scale(1.025);filter:grayscale(1) contrast(1.2)}
.editorial-media figcaption,.system-gif figcaption,.portrait-editorial figcaption{position:absolute;left:18px;bottom:16px;margin:0;padding:8px 11px;background:rgba(243,243,239,.86);backdrop-filter:blur(10px);font:600 10px/1 var(--display);letter-spacing:.09em;text-transform:uppercase}

.decision-layout{display:grid;grid-template-columns:minmax(0,1.35fr) minmax(280px,.65fr);gap:clamp(30px,5vw,80px);align-items:center;margin-top:20px}
.system-gif{position:relative;aspect-ratio:1;overflow:hidden;border-radius:50%;background:#101010;border:1px solid var(--line)}
.system-gif img{width:100%;height:100%;object-fit:cover;mix-blend-mode:screen;opacity:.88}

.territory{isolation:isolate}
.territory-photo{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;filter:grayscale(1) contrast(1.18) brightness(.52);opacity:.72;transform:scale(1.02);transition:transform 1.2s var(--ease),opacity .8s var(--ease)}
.territory::after{content:"";position:absolute;inset:0;z-index:0;background:linear-gradient(180deg,rgba(13,13,13,.08),rgba(13,13,13,.88) 72%,#0d0d0d)}
.territory>*:not(.territory-photo){z-index:2}
.territory-art{z-index:1;mix-blend-mode:difference;opacity:.68}
.territory:hover .territory-photo{transform:scale(1.06);opacity:.86}

.case-image{margin:0;aspect-ratio:16/10;border-radius:20px;overflow:hidden;background:#d9d9d2}
.case-image img{width:100%;height:100%;object-fit:cover;filter:grayscale(1) contrast(1.12);transition:transform .9s var(--ease)}
.case-row:hover .case-image img{transform:scale(1.045)}

.portrait-editorial{position:relative;margin:0;aspect-ratio:4/5;border-radius:26px;overflow:hidden;border:1px solid var(--line);background:#d5d5ce}
.portrait-editorial img{width:100%;height:100%;object-fit:cover;filter:grayscale(1) contrast(1.1)}

/* techniques: clipped reveals, blend, depth, progressive enhancement */
.js .editorial-media img,.js .case-image img,.js .portrait-editorial img{clip-path:inset(0 0 100% 0);transition:clip-path 1.1s var(--ease),transform 1.2s var(--ease),filter .8s var(--ease)}
.js .editorial-media.in img,.js .case-row.in .case-image img,.js .portrait-editorial.in img{clip-path:inset(0 0 0 0)}
@supports (animation-timeline:view()){
  .editorial-media img,.case-image img{animation:subtle-pan linear both;animation-timeline:view();animation-range:entry 0% exit 100%}
  @keyframes subtle-pan{from{transform:scale(1.06) translateY(-1.5%)}to{transform:scale(1.02) translateY(1.5%)}}
}

@media(max-width:980px){
  .site-header{grid-template-columns:auto 1fr auto}
  .desktop-nav{display:none}.menu-toggle{display:block;justify-self:center}.role-pill{display:block}
  .decision-layout{grid-template-columns:1fr}.system-gif{max-width:520px;justify-self:center;width:100%}
}
@media(max-width:760px){
  .site-header{min-height:72px;grid-template-columns:1fr auto 1fr}
  .brand img{width:98px;height:34px}.menu-toggle{grid-column:2}.role-pill{grid-column:3;font-size:9px;padding:8px 10px}
  .editorial-media-wide{aspect-ratio:4/3}.editorial-media figcaption{display:none}
}
@media(max-width:520px){.role-pill{display:none}.site-header{grid-template-columns:1fr auto}.menu-toggle{grid-column:2}.territory-photo{opacity:.58}}